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Research/Housing press

Homes sit longer where people search more for staging

Across 76 large metros, the more people search for home staging and virtual staging, the longer homes take to sell (correlation 0.26). In the quarter of metros with the most staging searches, the median home sat 59 days; in the quarter with the fewest, 46 days.

76 metrosRealtor.com + search data24 months
Stagingmate Research
Published 2026-10-09
Method

Staging searches per 10,000 homes-for-sale searches in each metro's Google search area, compared with the metro's median days on market. Metros with fewer than 1,200 staging searches over 24 months are excluded (76 remain).

Sources
Realtor.com monthly listing inventory data (median days on market, listing prices, price cuts, active listings), October 2025 to September 2026Google monthly search volume for staging searches ("virtual staging", "virtual staging real estate", "home staging", "home stager near me", "home staging companies") and home searches in each metro area, September 2024 to August 2026
Limits

This is a correlation across metros, not a test of whether staging speeds up a sale. The likelier reading is the reverse: where homes sit longer, sellers and agents look for ways to stand out. Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions.

Key findings

01Staging search and days on market are positively correlated across 76 metros (0.26).
02Metros with the most staging searches per home search: San Francisco, CA (40 days on market), Charleston, SC (56 days on market) and Denver, CO (54 days on market).
03The fewest: Harrisburg, PA (42 days), Fresno, CA (57 days) and Scranton, PA (53 days).
04Median days on market: 59 days in the top staging-search quarter vs 46 days in the bottom quarter.
59 days

median days on market in the metros with the most staging searches.

46 days

in the metros with the fewest.

0.26

correlation between staging search and days on market across metros.

Staging interest vs days on market

MetroStaging searches per 10k home searchesMedian days on market
San Francisco, CA65540
Charleston, SC54356
Denver, CO47254
Austin, TX46371
Portland, OR45164
Seattle, WA45047
Miami, FL43383
Urban Honolulu, HI42076
Jacksonville, FL41568
Boise City, ID41247
Los Angeles, CA40654
Houston, TX39954
Colorado Springs, CO39159
San Diego, CA38645
Las Vegas, NV38259
Tucson, AZ37760
Oklahoma City, OK37256
Tampa, FL36174
San Antonio, TX35769
Chattanooga, TN35063
Orlando, FL34876
Phoenix, AZ33363
Omaha, NE33043
New York, NY31756
Washington, DC30441
Dallas, TX29558
Spokane, WA29248
Atlanta, GA28958
Boston, MA26942
Portland, ME25853
Baton Rouge, LA25675
Charlotte, NC25160
Baltimore, MD25042
Nashville, TN25060
Little Rock, AR24952
Wichita, KS24855
Raleigh, NC24758
Salt Lake City, UT24756
Columbia, SC24651
Richmond, VA24545
Knoxville, TN22863
Providence, RI22341
Tulsa, OK22259
St. Louis, MO21649
Greenville, SC21659
Albuquerque, NM20867
Sacramento, CA20850
Minneapolis, MN20042
Columbus, OH18947
Des Moines, IA18265
Birmingham, AL18062
Madison, WI18053
New Orleans, LA17878
McAllen, TX17678
Hartford, CT17637
Philadelphia, PA17647
Memphis, TN17268
Chicago, IL17140
Albany, NY16257
Indianapolis, IN15654
Rochester, NY15436
Syracuse, NY15254
Toledo, OH15145
Louisville/Jefferson County, KY14945
Dayton, OH14846
Buffalo, NY14647
Detroit, MI14645
Greensboro, NC14557
Grand Rapids, MI14145
Milwaukee, WI13538
Pittsburgh, PA13560
Cleveland, OH13147
Cincinnati, OH12844
Harrisburg, PA12242
Fresno, CA11657
Scranton, PA10653

What this means for agents

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Cite this study

Stagingmate Research (2026). Homes sit longer where people search more for staging. https://stagingmate.com/research/do-staged-homes-sell-faster-what-search-data-says

Use our data

Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.

About this study

This data can't answer that directly. It shows staging searches are highest in metros where homes take longer to sell, which suggests sellers turn to staging when the market slows.

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