Data on how homes are listed, shown and sold.
Original studies for journalists, agents and photographers. Free to cite with a link.
Share of each state's annual buyer search demand that falls in its single best month.
In progress · Monthly volume for buyer-intent queries per state, 5 years; compute peak month and peak-month shareThe single week of the year when buyer search demand peaks in each of the top 100 metros, and how far ahead of spring it now lands
In 43 of 50 US states, Google searches for homes for sale peak in July, not in the spring months traditionally called "selling season." December is the quietest month in 49 states, and in Minnesota buyer search runs 66% higher in its best month than its worst.
Day of week with the highest buyer search activity, and the % lift vs the weakest day
How many weeks seller searches ('sell my house', 'what is my home worth') lead buyer searches in each metro
Metros where buyer search fell most while listings sit longest (the 'stale listing' index)
Share of top-200 metro ZIPs where median DOM passed 60 days
Median days on market before price reduction share spikes, by metro
YoY change in expired-listing and relist search demand by state
Metros where 'price reduced homes' searches grew fastest YoY
ZIPs with the highest ratio of buyer search demand to listing price
Affordable metros with the fastest-growing out-of-area buyer search demand
Metros where buyer search held up despite the worst affordability
Share of top-ranking agent websites that fail Core Web Vitals on mobile
Share of page-one agent sites by IDX platform and their median mobile load time
Which IDX vendor's sites hold the most page-one rankings per site
Share of local 'homes for sale' page-one results held by Zillow/Realtor/Redfin vs independent brokers
Average rating and install band of the top 50 home-search and agent apps, and the most common 1-star complaint
Share of AI answers to 'how do I sell my house fast' that mention staging, photos or price cuts
Share of ChatGPT/Perplexity answers naming each national brokerage for 'best real estate agent in {city}'
Ranking of national brokerages by Google Maps office count and average review rating
% of 1-star agent reviews that mention communication vs pricing vs photos/marketing
Gap in median days on market between the fastest and slowest of the 100 largest US cities
How many agent and brokerage listings exist per 1,000 home sales in each state
Agents competing per active listing in top 100 metros
Metros where 'how to quit real estate' and 'real estate license renewal' search diverged most
How buyer searches for 'buyer agent commission' and 'do I need a buyer's agent' changed since Aug 2024, by state
Top 50 settlement questions by search volume and how often AI answers get them right
Share of agents in Zillow's top search markets who also rank on Google page one
States with the highest search demand for buying leads, and YoY change
Median photo count on page-one listing results and how it varies by price band
% of listing photos on brokerage sites that show empty rooms, by property type and price
Metros with the highest virtual staging search demand per active listing
Ratio of 'virtual staging' to 'home stager near me' search demand by state
Typical home stager price ranges published on stager websites in top 50 metros vs virtual staging
Average gap between physical staging quote and per-image virtual staging, by metro
Metros where staging search interest correlates with lower days on market
Share of AI answers that recommend staging, and which type
Top staging styles by state based on style search demand
Home architectural styles with the fastest-growing buyer search demand
Fastest-rising and fading décor terms in buyer search, 2021-2026
Paint colors with the most search demand from sellers prepping to list, by state
Median published price for a standard listing shoot in top 100 metros
Share of photographers who sell twilight, virtual staging and drone, and the median add-on price
Do higher-priced photographers get better ratings? Price vs rating by metro
Count of real estate photography businesses per 1,000 listings by state
Share of photographers per metro advertising twilight shoots and the median price
Share of photographer sites advertising HDR vs flambient vs AI editing
Median follower count and post frequency for agents in top metros
Most common adjectives in page-one listing descriptions and how they differ by price band
Metros where 'apartments for rent' demand outpaces listings
States where 'for sale by owner' search share is rising fastest
Median days on market for new builds vs resale homes in the 50 largest metros, and buyer search share for new construction
How often ChatGPT and Gemini get local DOM figures right vs public data
Long-run decline of offline prospecting queries vs digital lead queries among agents
Median published price per lead across lead-gen vendors
Press and media
Need a local cut, the raw data or a quote? Email the research team and we'll get back to you.