Searches for the most popular gray paints fell 16% in three years while warm beiges like Natural Linen and Accessible Beige more than doubled. Alabaster is the most-searched paint color in 40 of 50 states.
Stagingmate ResearchAverage monthly searches per color in the earliest and latest 12 months; families (gray, white, beige, green, dark) summed from their colors. For each state, the color with the most searches over 24 months.
Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions. Brand-qualified queries capture fewer searches than bare color names, so colors with ambiguous names are undercounted relative to others. The list covers widely used named colors, not every paint on the market. Searches about painting specifically before a sale are rare (about 73 a month nationally for the phrases we tested), so this study measures paint color interest overall.
change in US searches for the beige colors we tracked, 2022–23 to 2025–26.
change for the 10 gray colors over the same period.
states where Alabaster is the most-searched paint color.
Most-searched of 34 named colors, Sep 2024 to Aug 2026. The map shades by the top color's share of searches for all 34.
| Vermont | 15.8% | White Dove | Pale Oak |
| Massachusetts | 15.6% | White Dove | Pale Oak |
| New York | 15.5% | White Dove | Pale Oak |
| Florida | 14.4% | Alabaster | Sea Salt |
| Connecticut | 14.3% | White Dove | Pale Oak |
| Hawaii | 14.1% | Alabaster | White Dove |
| Texas | 14.1% | Alabaster | Iron Ore |
| Nevada | 13.9% | Alabaster | Agreeable Gray |
| New Jersey | 13.8% | White Dove | Pale Oak |
| New Mexico | 13.8% | Alabaster | Agreeable Gray |
| Iowa | 13.4% | Alabaster | Agreeable Gray |
| Rhode Island | 13.4% | White Dove | Pale Oak |
| Arizona | 13.3% | Alabaster | Accessible Beige |
| Georgia | 13.1% | Alabaster | Agreeable Gray |
| Idaho | 13.1% | Alabaster | Iron Ore |
| Nebraska | 12.9% | Alabaster | Iron Ore |
| Ohio | 12.9% | Alabaster | Sea Salt |
| Washington | 12.9% | Alabaster | Iron Ore |
| Delaware | 12.8% | Sea Salt | Alabaster |
| West Virginia | 12.8% | Alabaster | Sea Salt |
| Wisconsin | 12.8% | Alabaster | Iron Ore |
| Michigan | 12.7% | Alabaster | Sea Salt |
| Indiana | 12.5% | Alabaster | Iron Ore |
| Montana | 12.5% | Alabaster | Iron Ore |
| Oregon | 12.5% | Alabaster | White Dove |
| California | 12.4% | Alabaster | Swiss Coffee |
| Tennessee | 12.4% | Alabaster | Iron Ore |
| Arkansas | 12.3% | Alabaster | Accessible Beige |
| Louisiana | 12.3% | Alabaster | White Dove |
| South Dakota | 12.3% | Alabaster | Iron Ore |
| South Carolina | 12.2% | Sea Salt | Alabaster |
| Utah | 12.2% | Alabaster | Iron Ore |
| Kansas | 12.1% | Alabaster | Iron Ore |
| Kentucky | 12.1% | Alabaster | Sea Salt |
| Mississippi | 12.1% | Alabaster | Sea Salt |
| North Carolina | 12.1% | Alabaster | Sea Salt |
| Alabama | 12% | Alabaster | Agreeable Gray |
| Maryland | 12% | Alabaster | Sea Salt |
| Missouri | 12% | Alabaster | Iron Ore |
| New Hampshire | 12% | White Dove | Pale Oak |
| Pennsylvania | 12% | Alabaster | Sea Salt |
| Colorado | 11.9% | Alabaster | Iron Ore |
| Maine | 11.9% | White Dove | Alabaster |
| Oklahoma | 11.8% | Alabaster | Iron Ore |
| Alaska | 11.7% | Alabaster | Iron Ore |
| North Dakota | 11.7% | Alabaster | Accessible Beige |
| Minnesota | 11.5% | Alabaster | Accessible Beige |
| Virginia | 11.3% | Alabaster | Sea Salt |
| Wyoming | 11.3% | Alabaster | Iron Ore |
| Illinois | 11.2% | Alabaster | White Dove |
three-year change in searches for beige paints, against −16% for gray.
Silver Satin lost the most of the grays (−48%). Agreeable Gray, still the most-searched gray, is −25% over the period.
| Color | Family | US searches / month (2025–26) | Change since 2022–23 |
|---|---|---|---|
| Alabaster | White | 82,500 | +89% |
| White Dove | White | 54,250 | +52% |
| Sea Salt | Green | 43,267 | +37% |
| Iron Ore | Dark | 42,133 | +19% |
| Pale Oak | Beige | 42,117 | +86% |
| Accessible Beige | Beige | 39,883 | +121% |
| Agreeable Gray | Gray | 38,033 | −25% |
| Natural Linen | Beige | 27,742 | +212% |
| Shoji White | White | 25,217 | +197% |
| Pure White | White | 21,858 | −4% |
| Snowbound | White | 19,808 | −14% |
| Classic Gray | Gray | 17,958 | +24% |
| Chantilly Lace | White | 16,725 | −8% |
| Urbane Bronze | Dark | 16,725 | +57% |
| Evergreen Fog | Green | 15,400 | +43% |
| Revere Pewter | Gray | 14,725 | −20% |
| Repose Gray | Gray | 13,000 | −42% |
| Edgecomb Gray | Gray | 12,408 | +24% |
| Swiss Coffee | White | 11,183 | +37% |
| Tricorn Black | Dark | 10,150 | −10% |
| Naval | Dark | 9,300 | +24% |
| Rainwashed | Green | 8,650 | +34% |
| Greek Villa | White | 7,725 | +86% |
| Extra White | White | 7,350 | −21% |
| Hale Navy | Dark | 6,400 | −9% |
| Simply White | White | 6,200 | −24% |
| Balboa Mist | Gray | 5,083 | −8% |
| Drift Of Mist | Gray | 4,683 | +75% |
| October Mist | Green | 2,750 | +66% |
| Worldly Gray | Gray | 2,650 | −28% |
| Kendall Charcoal | Dark | 2,608 | −6% |
| Oxford White | White | 2,233 | +25% |
| Mindful Gray | Gray | 1,758 | −44% |
| Silver Satin | Gray | 1,425 | −48% |
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Stagingmate Research (2026). Gray is out: beige paint searches are up 121% while gray fell 16%. https://stagingmate.com/research/most-popular-paint-colors-in-listing-ready-homes
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
By US search volume, Alabaster. It is the top color in 40 of 50 states.