When people search for an agent in their city, portals and directories take 48% of page one, about the same as agent and brokerage websites (47%). Realtor.com appears in 94% of the 199 cities we searched, Zillow in 69% and Yelp in 64%.
Stagingmate ResearchTop 10 organic results per city. Each domain classified as a listing portal, agent directory or review site, social site, national brokerage brand, or independent broker/agent/other by fixed rules. Shares are of all page-one organic results.
The plan was to cross-check Zillow Premier Agent markets against organic rankings, but Zillow doesn't publish which agents or markets buy Premier Agent, so this edition measures how much of the agent-search page portals and directories occupy. One search per city on one day; rankings change. "Independent" includes some non-agent sites.
of cities where Realtor.com ranks on page one for "real estate agent [city]".
of page-one results go to portals and agent directories.
of cities where an agent or brokerage site holds the #1 spot.
| Domain | Type | Page-one results | Cities present |
|---|---|---|---|
| realtor.com | Listing portals | 268 | 94.0% |
| zillow.com | Listing portals | 145 | 69.3% |
| yelp.com | Agent directories and review sites | 137 | 64.3% |
| realestate.usnews.com | Agent directories and review sites | 81 | 40.7% |
| facebook.com | Social and forums | 72 | 35.2% |
| redfin.com | Listing portals | 66 | 32.7% |
| compass.com | National brokerage brands | 37 | 18.6% |
| coldwellbanker.com | National brokerage brands | 28 | 13.6% |
| homes.com | Listing portals | 21 | 8.5% |
| remax.com | National brokerage brands | 21 | 10.6% |
| era.com | National brokerage brands | 20 | 9.5% |
| fastexpert.com | Agent directories and review sites | 19 | 9.5% |
| reddit.com | Social and forums | 16 | 8.0% |
| homelight.com | Agent directories and review sites | 15 | 7.5% |
| thumbtack.com | Agent directories and review sites | 14 | 7.0% |
| century21.com | National brokerage brands | 13 | 6.5% |
| har.com | Listing portals | 12 | 4.0% |
| goflydragon.com | Independent brokers, agents and other sites | 10 | 5.0% |
| agentfixup.com | Agent directories and review sites | 10 | 5.0% |
| listwithclever.com | Agent directories and review sites | 9 | 4.5% |
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Stagingmate Research (2026). Realtor.com ranks on page one for "real estate agent [city]" in 94% of cities. https://stagingmate.com/research/zillow-premier-agent-cost-vs-organic-visibility
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Not necessarily: agent and brokerage sites still took 47% of page one for agent searches. But portals and directories took 48%.