Across the US, 30.2% of Google searches about staging a home are now for virtual staging, up from 24.7% three years earlier. In Hawaii it is 49.8%, close to an even split.
Stagingmate ResearchFor each state, virtual staging searches divided by all staging searches (virtual plus traditional), summed over the latest 24 months to smooth rounded search volumes. The 10-year view uses Google Trends interest for "virtual staging" vs "home staging" in the US, pulled twice and averaged because Trends samples its data.
Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions. Google Trends and Google search volume estimates measure interest differently, so the 10-year Trends shares and the search volume shares are not directly comparable.
of US staging searches are for virtual staging (Sep 2025 to Aug 2026).
growth in virtual staging's share of staging search interest from 2016 to 2025 (Google Trends).
virtual share in Hawaii, the highest of any state.
Virtual staging searches as a share of all staging searches (virtual plus traditional), Sep 2024 to Aug 2026.
| Hawaii | 49.8% | 0.99 | 1250 | 1260 |
| Nevada | 46.7% | 0.88 | 2390 | 2730 |
| Vermont | 42.2% | 0.73 | 460 | 630 |
| Kentucky | 41.1% | 0.7 | 1400 | 2010 |
| Montana | 40% | 0.67 | 540 | 810 |
| Arizona | 39.8% | 0.66 | 5180 | 7820 |
| Florida | 39.4% | 0.65 | 19150 | 29470 |
| Louisiana | 39% | 0.64 | 1300 | 2030 |
| Texas | 38.2% | 0.62 | 20320 | 32840 |
| Alaska | 37.9% | 0.61 | 390 | 640 |
| Delaware | 37.9% | 0.61 | 550 | 900 |
| Illinois | 37.3% | 0.6 | 6450 | 10840 |
| New Hampshire | 37.1% | 0.59 | 750 | 1270 |
| South Dakota | 36.8% | 0.58 | 430 | 740 |
| North Dakota | 36.6% | 0.58 | 410 | 710 |
| West Virginia | 36.6% | 0.58 | 490 | 850 |
| Ohio | 36.5% | 0.57 | 4990 | 8680 |
| Colorado | 35.9% | 0.56 | 5170 | 9220 |
| Connecticut | 35.7% | 0.56 | 1580 | 2840 |
| Maine | 35.6% | 0.55 | 640 | 1160 |
| New York | 35.5% | 0.55 | 10200 | 18500 |
| North Carolina | 35.3% | 0.54 | 6040 | 11090 |
| Tennessee | 35.3% | 0.55 | 3490 | 6400 |
| Kansas | 35.2% | 0.54 | 1490 | 2740 |
| Indiana | 34.4% | 0.53 | 2380 | 4530 |
| South Carolina | 34.4% | 0.53 | 2810 | 5350 |
| Georgia | 34.3% | 0.52 | 6210 | 11870 |
| Massachusetts | 32.9% | 0.49 | 3910 | 7970 |
| Maryland | 32.8% | 0.49 | 3350 | 6860 |
| Idaho | 30.9% | 0.45 | 890 | 1990 |
| Wisconsin | 30.9% | 0.45 | 1970 | 4410 |
| Wyoming | 30.9% | 0.45 | 380 | 850 |
| Mississippi | 30.6% | 0.44 | 560 | 1270 |
| New Jersey | 30.4% | 0.44 | 4390 | 10070 |
| New Mexico | 30.4% | 0.44 | 660 | 1510 |
| Missouri | 30.3% | 0.44 | 2160 | 4960 |
| Alabama | 30% | 0.43 | 1480 | 3460 |
| Virginia | 29.7% | 0.42 | 4210 | 9950 |
| Arkansas | 28.7% | 0.4 | 830 | 2060 |
| Pennsylvania | 28.6% | 0.4 | 4030 | 10040 |
| Iowa | 27.7% | 0.38 | 820 | 2140 |
| Washington | 27.6% | 0.38 | 5230 | 13740 |
| California | 26.7% | 0.36 | 23900 | 65580 |
| Rhode Island | 26.7% | 0.36 | 510 | 1400 |
| Utah | 26.1% | 0.35 | 1320 | 3730 |
| Michigan | 25.9% | 0.35 | 2730 | 7810 |
| Minnesota | 25.5% | 0.34 | 2560 | 7480 |
| Oregon | 24.5% | 0.32 | 2460 | 7600 |
| Nebraska | 23.8% | 0.31 | 770 | 2470 |
| Oklahoma | 22.1% | 0.28 | 1070 | 3770 |
growth in virtual staging's share of staging search interest between 2016 and 2025.
In 2016, virtual staging was a niche term: about 4.5% of the search interest that went to staging in Google Trends. By 2024 it reached 25.8%. Traditional staging still draws more searches, but the gap has narrowed.
Google search volumes give a sharper state picture. Over the 24 months to August 2026, Hawaii had 0.99 virtual staging searches for every traditional staging search. Oklahoma had 0.28.
| State | Virtual share | Virtual per traditional search |
|---|---|---|
| Hawaii | 49.8% | 0.99 |
| Nevada | 46.7% | 0.88 |
| Vermont | 42.2% | 0.73 |
| Kentucky | 41.1% | 0.7 |
| Montana | 40.0% | 0.67 |
| Arizona | 39.8% | 0.66 |
| Florida | 39.4% | 0.65 |
| Louisiana | 39.0% | 0.64 |
| Texas | 38.2% | 0.62 |
| Alaska | 37.9% | 0.61 |
The largest staging markets sit near the national figure. In California, Texas, Florida, New York and Washington, the five states with the most staging searches, the virtual share ranges from 26.7% to 39.4%.
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Stagingmate Research (2026). 1 in 3 home staging searches is now for virtual staging. https://stagingmate.com/research/virtual-staging-vs-traditional-staging-cost-search-index
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Not yet. 30.2% of US staging searches are for virtual staging. The share is highest in Hawaii at 49.8%.