Searches for real estate leads, Zillow leads, Zillow Premier Agent and Opcity averaged 21,473 a month in the US over the past year, down from 28,842. Even adjusted for a cooler home-search market, lead searches are down 18%. Florida searches for leads the most relative to its market.
Stagingmate ResearchLead searches summed per 12-month window. State figures divided by the state's homes-for-sale searches, times 10,000, so busier markets aren't favored just for being bigger.
Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions. "Zillow Premier Agent" searches include agents logging in to an existing account, not only new lead buyers.
change in US lead-buying searches, Sep 2024–Aug 2025 to Sep 2025–Aug 2026.
change in searches for "real estate leads" over the same year.
lead searches per 10,000 home searches in Florida, the highest of any state.
Searches for lead-buying queries per 10,000 homes-for-sale searches, Sep 2025 to Aug 2026. 38 states with enough volume to measure.
| Florida | 449.8 | 542.1 | -17 | 26900 |
| Nevada | 363.6 | 419 | -13 | 2640 |
| South Carolina | 352.6 | 378.5 | -7 | 4940 |
| Colorado | 351.4 | 385.8 | -9 | 5180 |
| Oklahoma | 343.6 | 314.4 | 9 | 3110 |
| New Hampshire | 319.5 | 325.4 | -2 | 1370 |
| New Jersey | 319.3 | 381.7 | -16 | 8550 |
| Idaho | 316 | 321.9 | -2 | 1400 |
| Tennessee | 309.6 | 308.6 | 0 | 6210 |
| Arizona | 300.2 | 353.7 | -15 | 5440 |
| Georgia | 293.1 | 354.9 | -17 | 9720 |
| Connecticut | 283.5 | 306.6 | -8 | 3070 |
| Alabama | 268.4 | 268.6 | 0 | 3800 |
| Texas | 268 | 322.5 | -17 | 21970 |
| North Carolina | 266.9 | 308.6 | -14 | 9440 |
| New Mexico | 257 | 203 | 27 | 1290 |
| New York | 255 | 325.5 | -22 | 15030 |
| Washington | 244.7 | 281.8 | -13 | 5580 |
| Oregon | 243.9 | 282.9 | -14 | 2820 |
| Utah | 243.3 | 269.7 | -10 | 2280 |
| Arkansas | 242.9 | 209 | 16 | 1800 |
| California | 242.9 | 296.8 | -18 | 27530 |
| Massachusetts | 240.5 | 273.5 | -12 | 5280 |
| Virginia | 216.1 | 249.7 | -13 | 5940 |
| Mississippi | 214.8 | 240.5 | -11 | 1540 |
| Kentucky | 202.2 | 213.4 | -5 | 2710 |
| Maryland | 201.4 | 222.3 | -9 | 3820 |
| Pennsylvania | 196.4 | 219.7 | -11 | 9840 |
| Michigan | 194.8 | 231.4 | -16 | 7400 |
| Missouri | 187.6 | 204.2 | -8 | 3750 |
| Louisiana | 169.2 | 194.2 | -13 | 2120 |
| Indiana | 159.1 | 180.1 | -12 | 4220 |
| Ohio | 156.4 | 175.4 | -11 | 7620 |
| Illinois | 135.1 | 184.7 | -27 | 7230 |
| Iowa | 127.4 | 117.3 | 9 | 1520 |
| Minnesota | 120.9 | 157.2 | -23 | 2910 |
| Kansas | 119.1 | 176.1 | -32 | 1510 |
| Wisconsin | 114.3 | 132.2 | -14 | 2840 |
year-over-year change in US searches for buying real estate leads.
| Query | Monthly searches, 2022–23 | Monthly searches, 2025–26 | YoY change |
|---|---|---|---|
| real estate leads | 6,650 | 3,242 | −51% |
| zillow leads | 1,475 | 1,165 | −36% |
| zillow premier agent | 14,900 | 13,450 | −16% |
| opcity | 9,667 | 3,617 | −20% |
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Stagingmate Research (2026). Agent searches for buying real estate leads fell 26% in a year. https://stagingmate.com/research/real-estate-leads-where-agents-search-for-them
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Searches for lead buying fell 26% in the latest year. That points to less shopping for leads, though it doesn't measure spend directly.