For every 10,000 Google searches for homes for sale in Hawaii, there are 209 searches for virtual staging. In Iowa there are 32. Nationally, virtual staging interest relative to home shopping is +27% on three years ago.
Stagingmate ResearchVirtual staging searches divided by homes-for-sale searches in the same state over the same 24 months, times 10,000. Using each state's own home-search volume as the denominator adjusts for market size. The original plan divided by active listings; this version keeps every input in one source.
Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions. Searches come from agents, photographers and sellers as well as from buyers, so the rate is a demand signal, not a count of staged listings.
virtual staging searches per 10,000 home searches in Hawaii, the highest in the US.
virtual staging searches per 10,000 home searches nationally (Sep 2024 to Aug 2026).
change in that rate from Oct 2022–Sep 2023 to Sep 2025–Aug 2026.
Virtual staging searches per 10,000 searches for homes for sale, Sep 2024 to Aug 2026.
| Hawaii | 209.2 | 1250 | 59760 |
| Colorado | 163.1 | 5170 | 316900 |
| Nevada | 152.6 | 2390 | 156600 |
| Florida | 151.5 | 19150 | 1263900 |
| Alaska | 146.8 | 390 | 26570 |
| Vermont | 134.7 | 460 | 34150 |
| Arizona | 131.4 | 5180 | 394100 |
| Montana | 122 | 540 | 44270 |
| Wyoming | 117.4 | 380 | 32370 |
| Texas | 115.4 | 20320 | 1760400 |
| Washington | 105.8 | 5230 | 494100 |
| California | 100.9 | 23900 | 2368300 |
| Oregon | 98.3 | 2460 | 250300 |
| Idaho | 94.7 | 890 | 94000 |
| South Carolina | 94 | 2810 | 298900 |
| North Dakota | 89.5 | 410 | 45810 |
| Georgia | 86.9 | 6210 | 714500 |
| Rhode Island | 85.2 | 510 | 59890 |
| New Hampshire | 84.3 | 750 | 88980 |
| Massachusetts | 84 | 3910 | 465200 |
| New York | 83.7 | 10200 | 1218400 |
| South Dakota | 81.7 | 430 | 52630 |
| Maryland | 81.4 | 3350 | 411500 |
| Tennessee | 80.4 | 3490 | 433900 |
| North Carolina | 80 | 6040 | 754900 |
| Delaware | 79.6 | 550 | 69060 |
| New Jersey | 79 | 4390 | 556000 |
| Maine | 78 | 640 | 82080 |
| Virginia | 73.3 | 4210 | 574100 |
| Connecticut | 70.8 | 1580 | 223100 |
| Utah | 65.8 | 1320 | 200500 |
| Kansas | 63.9 | 1490 | 233000 |
| New Mexico | 59.6 | 660 | 110800 |
| Illinois | 58.1 | 6450 | 1110400 |
| Oklahoma | 56 | 1070 | 191000 |
| Nebraska | 54.8 | 770 | 140500 |
| Arkansas | 53.1 | 830 | 156400 |
| Minnesota | 51.2 | 2560 | 499600 |
| Missouri | 51.1 | 2160 | 422700 |
| Alabama | 50.7 | 1480 | 292000 |
| Kentucky | 50.6 | 1400 | 276900 |
| Louisiana | 50.2 | 1300 | 259200 |
| Ohio | 49.1 | 4990 | 1016900 |
| West Virginia | 46.7 | 490 | 105000 |
| Indiana | 43.2 | 2380 | 551200 |
| Pennsylvania | 38.7 | 4030 | 1040900 |
| Mississippi | 37.9 | 560 | 147800 |
| Wisconsin | 37.8 | 1970 | 521500 |
| Michigan | 33.8 | 2730 | 808200 |
| Iowa | 32.4 | 820 | 253200 |
virtual staging searches for every 10,000 homes-for-sale searches in Hawaii.
The leaders mix resort and second-home markets with fast-growing Western states. The Midwest sits at the bottom: Mississippi, Wisconsin, Michigan and Iowa all come in under 39 per 10,000.
| Period | Virtual staging searches per 10k home searches |
|---|---|
| Oct 2022 to Sep 2023 | 55 |
| Sep 2024 to Aug 2025 | 97 |
| Sep 2025 to Aug 2026 | 70 |
Interest peaked in the 12 months to August 2025 and eased since, but remains +27% above where it was three years ago, relative to home shopping overall.
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Stagingmate Research (2026). Virtual staging demand is 6.5x higher in Hawaii than in Iowa. https://stagingmate.com/research/virtual-staging-demand-map
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Hawaii, with 209 virtual staging searches per 10,000 homes-for-sale searches.