Searches like "sell my house" and "what is my home worth" climb halfway to their yearly high by the week of Apr 9. Buyer searches don't get there until the week of Jun 11. Seller interest peaks the week of Apr 23, 11 weeks before buyers peak (Jul 9).
Stagingmate ResearchFor each query set, each week's share of the year's search, averaged over 4 years and smoothed over 3 weeks. Halfway week = the first week the curve climbs halfway from its January level to its peak. Lead = buyer week minus seller week. Each series was pulled twice and averaged because Google Trends samples its data.
Seller queries have far less volume than buyer queries, so state-level seller curves are noisy; the national figures are the reliable headline. Search timing shows intent, not when homes are actually listed.
how far US seller search runs ahead of buyer search on the way up.
the week US seller search peaks (2022–2025 average).
states where seller search climbs before buyer search.
Weeks between seller and buyer search reaching halfway to their yearly peak (positive = sellers first), 2022–2025. 32 states with usable seller data. State figures are noisy; read them as a rough guide.
| New York | 22 | Jan 15 | Jun 18 | Aug 6 | Jul 2 |
| Oklahoma | 21 | Jan 29 | Jun 25 | Feb 19 | Jul 9 |
| Colorado | 18 | Feb 19 | Jun 25 | Mar 19 | Jul 9 |
| Arizona | 18 | Feb 26 | Jul 2 | Jul 16 | Jul 9 |
| California | 15 | Mar 12 | Jun 25 | Apr 23 | Jul 9 |
| Tennessee | 13 | Feb 19 | May 21 | May 7 | Jul 2 |
| West Virginia | 11 | Jan 1 | Mar 19 | Jan 1 | Jun 25 |
| Michigan | 10 | Mar 5 | May 14 | Mar 26 | Jul 2 |
| South Dakota | 9 | Jan 1 | Mar 5 | Jan 1 | Jul 9 |
| Texas | 9 | Apr 2 | Jun 4 | Jun 18 | Jul 2 |
| Virginia | 9 | Apr 16 | Jun 18 | Jul 9 | Jul 9 |
| Massachusetts | 9 | Feb 12 | Apr 16 | Aug 20 | Jul 9 |
| New Jersey | 8 | Apr 23 | Jun 18 | Aug 27 | Jul 9 |
| North Carolina | 6 | Apr 23 | Jun 4 | Jul 2 | Jul 9 |
| Montana | 5 | Feb 5 | Mar 12 | Feb 5 | Jun 25 |
| Georgia | 5 | Apr 23 | May 28 | Apr 30 | Jul 9 |
| Missouri | 5 | Feb 5 | Mar 12 | Jul 30 | Jul 9 |
| Kansas | 5 | Feb 12 | Mar 19 | Jul 30 | Jun 25 |
| Kentucky | 4 | Apr 23 | May 21 | Apr 30 | Jul 9 |
| Ohio | 3 | Feb 19 | Mar 12 | Apr 30 | Jul 9 |
| Washington | 3 | Mar 5 | Mar 26 | Jun 18 | Jul 9 |
| Connecticut | 2 | Feb 26 | Mar 12 | Mar 5 | Jul 2 |
| Illinois | -1 | Mar 26 | Mar 19 | Jul 2 | Jul 9 |
| Pennsylvania | -2 | Apr 30 | Apr 16 | Jun 11 | Jul 9 |
| Utah | -2 | Mar 26 | Mar 12 | Aug 13 | Jul 9 |
| Wisconsin | -5 | Apr 16 | Mar 12 | Apr 16 | Jul 9 |
| Maryland | -5 | Apr 16 | Mar 12 | Sep 3 | Jul 9 |
| Louisiana | -7 | Jul 9 | May 21 | Aug 20 | Jul 2 |
| Florida | -9 | Apr 16 | Feb 12 | Apr 30 | Feb 12 |
| New Hampshire | -16 | Aug 6 | Apr 16 | Aug 20 | Jul 16 |
| Maine | -28 | Oct 22 | Apr 9 | Oct 22 | Jul 16 |
| Vermont | -28 | Oct 1 | Mar 19 | Oct 1 | Jun 11 |
the head start seller searching has on buyer searching each spring.
Sellers start researching values and selling options in early spring. Buyer searching keeps building into summer. The weeks in between are when listings are prepared, photographed and launched.
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Stagingmate Research (2026). Sellers start searching 9 weeks before buyers do. https://stagingmate.com/research/when-sellers-start-looking-the-seller-intent-calendar
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Seller searches climb from early spring and reach halfway to their peak the week of Apr 9 nationally.