stagingmate
Research/Design press

"Butter yellow" searches are up 2,973% in three years

We tracked 293 décor and design terms in Google search for four years. The fastest riser, "butter yellow", went from 1,255 to 38,567 searches a month. The fastest fader, "coastal grandmother", fell 82%. The typical term is down 19%.

293 terms47 monthsUnited States
Stagingmate Research
Published 2026-10-09
Method

Average monthly searches per term in each 12-month window and the change. Rankings use the 282 terms averaging 500+ searches a month in 2022–23, so tiny bases don't dominate.

Sources
Google monthly search volume estimates, October 2022 to August 2026
Limits

Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions. Some terms have meanings outside home design (for example "wabi sabi" or "pickleball court"), which inflates their counts. Most terms fell over the period, so the ranking is most useful for comparing terms with each other.

Key findings

01The fastest-rising terms: "butter yellow" (+2973%), "color drenching" (+2273%), "smart lights" (+830%), "scullery kitchen" (+235%) and "sage green paint" (+172%).
02The fastest-fading: "coastal grandmother" (−82%), "black house exterior" (−78%), "white house black trim" (−76%), "living room ideas" (−74%) and "boho decor" (−74%).
0368 of 282 ranked terms grew; the median term changed −19%.
04The most-searched terms overall are "vanity" (444,250 a month), "pergola" (284,667 a month) and "sauna" (282,083 a month).
+2973%

change in searches for "butter yellow", 2022–23 to 2025–26.

68/282

terms with more searches now than three years ago.

−82%

change for "coastal grandmother", the fastest-fading term.

Rising

+2973%

three-year change in searches for "butter yellow".

Fastest-rising décor terms, % change 2022–23 to 2025–26

butter yellow
2973%
color drenching
2273%
smart lights
830%
scullery kitchen
235%
sage green paint
172%
wabi sabi
163%
unlacquered brass
100%
fluted wood
96%
arc floor lamp
91%
mid century modern furniture
81%
lagom
67%
fluted panels
62%
Source: Google search volume data; Stagingmate analysisstagingmate

Fading

Fastest-fading décor terms, % change 2022–23 to 2025–26

coastal grandmother
82% drop
black house exterior
78% drop
white house black trim
76% drop
living room ideas
74% drop
boho decor
74% drop
gray kitchen cabinets
71% drop
modern farmhouse exterior
69% drop
bedroom ideas
68% drop
eclectic decor
66% drop
backyard ideas
64% drop
deck ideas
64% drop
disco ball planter
64% drop
Source: Google search volume data; Stagingmate analysisstagingmate

Exterior trends of the early 2020s, black houses and white houses with black trim, have cooled fastest, along with boho and the "coastal grandmother" look.

All terms

TermMonthly, 2022–23Monthly, 2025–26Change
vanity335,500444,250+32%
pergola272,417284,667+4%
sauna215,333282,083+31%
dresser283,667279,083−2%
pickleball court171,333269,000+57%
sage green317,750268,917−15%
bookshelf274,500260,583−5%
murphy bed307,583250,583−19%
candles215,083233,750+9%
solar panels192,000233,500+22%
quartz countertops186,750189,750+2%
peel and stick wallpaper184,250189,750+3%
floating shelves207,833189,750−9%
fire pit224,000179,792−20%
ottoman183,000177,333−3%
bar stools250,583171,000−32%
chandelier162,500169,000+4%
nightstand180,000157,500−13%
wabi sabi59,583156,542+163%
bunk beds223,500150,000−33%
kitchen island198,750142,500−28%
lava lamp133,667138,875+4%
bathroom remodel175,250125,167−29%
granite countertops113,000113,2500%
abstract art138,333112,792−18%
wainscoting114,625112,083−2%
sleeper sofa140,417111,083−21%
cloud couch125,000109,750−12%
accent chair143,833102,333−29%
console table139,250100,708−28%
accessory dwelling unit74,50099,333+33%
chaise lounge103,50097,000−6%
hardwood floors98,62596,333−2%
papasan chair109,29296,083−12%
frame tv87,83393,333+6%
metal roof112,08393,333−17%
washable rug92,62591,958−1%
sectional sofa161,00089,458−44%
smart lights9,58389,142+830%
platform bed114,62587,583−24%
mid century modern furniture47,41786,000+81%
fiddle leaf fig102,83375,875−26%
canopy bed75,62575,6250%
french doors87,75075,625−14%
shiplap110,91770,875−36%
barn door118,33367,250−43%
throw blanket58,26764,208+10%
wall sconces56,12564,083+14%
scandinavian design91,00063,417−30%
headboard73,37563,417−14%
kitchen remodel80,87563,417−22%
throw pillows73,62563,167−14%
butcher block countertops68,87562,250−10%
outdoor kitchen89,29260,792−32%
swivel chair72,25060,000−17%
cold plunge74,91760,000−20%
cottagecore114,62559,792−48%
hygge64,22559,100−8%
beadboard54,25056,833+5%
led strip lights48,50056,592+17%
walk in shower63,16756,125−11%
bar cart108,58355,375−49%
board and batten74,50055,333−26%
modular sofa38,16755,325+45%
bean bag chair62,91754,167−14%
pampas grass93,33353,842−42%
home gym56,12553,708−4%
round dining table78,62552,875−33%
pocket door59,79252,458−12%
kitchen backsplash70,87552,250−26%
pendant lights64,08349,833−22%
persian rug32,10048,167+50%
breakfast nook45,00048,000+7%
counter stools68,62546,833−32%
egg chair75,25045,767−39%
lift top coffee table44,68345,650+2%
zen garden45,00043,500−3%
neon sign82,75040,417−51%
butter yellow1,25538,567+2973%
travertine32,71736,917+13%
jute rug36,30036,917+2%
sage green paint13,30836,200+172%
sunroom41,51735,683−14%
accent wall50,58335,067−31%
arc floor lamp18,09234,575+91%
limewash paint21,50834,333+60%
mudroom34,33333,217−3%
clawfoot tub37,55032,217−14%
coffered ceiling37,55032,217−14%
she shed43,63332,100−26%
laundry room ideas62,50031,833−49%
zellige tile25,15031,717+26%
leather sofa47,41731,333−34%
bathroom ideas72,25029,283−59%
marble coffee table29,60028,692−3%
paper lantern23,01728,600+24%
vaulted ceiling27,10028,600+6%
picture frame tv26,26728,083+7%
terrazzo floor27,60027,400−1%
wine cellar23,01726,592+16%
soapstone countertops23,42526,375+13%
artificial turf36,48325,758−29%
rain shower head27,28325,492−7%
terrazzo22,60825,150+11%
white kitchen cabinets40,28325,017−38%
venetian plaster25,05824,242−3%
curved sofa26,87524,242−10%
butler's pantry25,96723,833−8%
living room ideas91,00023,808−74%
marble countertops28,10023,717−16%
maximalism25,24222,742−10%
backyard ideas62,76722,367−64%
japandi16,29222,008+35%
kitchen ideas48,91721,850−55%
glass coffee table30,10021,650−28%
banquette seating21,17521,517+2%
gallery wall26,87521,308−21%
floral wallpaper25,55821,258−17%
subway tile29,71720,900−30%
bedroom ideas60,70819,467−68%
plug in wall sconce21,24219,392−9%
dog wash station25,12519,125−24%
home bar37,05018,917−49%
shabby chic23,01718,575−19%
greige13,22518,508+40%
slat wall25,05818,442−26%
dried flowers25,96718,300−30%
small living room ideas48,50018,092−63%
green kitchen cabinets29,71717,683−40%
home office26,37517,683−33%
home theater20,21717,683−13%
rock garden18,61717,642−5%
cork flooring22,40017,617−21%
large wall art25,96717,408−33%
bamboo flooring25,05817,342−31%
pouf30,10017,342−42%
smart home25,45017,275−32%
pool house19,45817,025−13%
steam shower26,08316,867−35%
freestanding tub22,40015,900−29%
black kitchen cabinets36,43315,867−56%
mushroom lamp31,45015,675−50%
burl wood17,27515,625−10%
grasscloth wallpaper12,81715,500+21%
upholstered bed25,15015,400−39%
concrete countertops33,81715,225−55%
floating vanity17,34215,183−12%
arched mirror22,40014,950−33%
tray ceiling16,79214,900−11%
built in bookshelves21,74214,842−32%
four poster bed12,55014,683+17%
plaster walls15,07514,575−3%
wood kitchen cabinets14,17513,967−1%
paver patio15,46713,758−11%
front porch ideas32,72513,433−59%
patio ideas33,99212,733−63%
color drenching52712,500+2273%
luxury vinyl plank10,66712,408+16%
rattan furniture15,67512,408−21%
glass block12,36712,4080%
farmhouse table26,55812,225−54%
noguchi lamp12,49212,042−4%
checkered rug21,71712,042−45%
olive tree indoor13,80811,858−14%
round mirror23,65011,550−51%
basement remodel9,39211,533+23%
two tone kitchen cabinets15,84211,433−28%
nesting coffee tables16,72511,267−33%
vintage rug8,85011,175+26%
black windows16,22511,075−32%
reading nook12,00011,042−8%
tile that looks like wood12,14211,000−9%
herringbone floor7,75010,983+42%
window seat12,77510,817−15%
pedestal table14,40010,667−26%
travertine coffee table8,27510,633+28%
blue kitchen cabinets25,96710,592−59%
biophilic design8,62510,275+19%
mural wallpaper11,7759,967−15%
double vanity13,5009,933−26%
stainless steel countertops10,6339,750−8%
stone fireplace14,7759,708−34%
wood slat wall14,6259,700−34%
screened porch13,4259,683−28%
curbless shower10,8929,483−13%
wicker furniture12,5259,283−26%
moroccan rug13,4509,033−33%
entryway ideas16,7928,883−47%
sputnik chandelier7,7008,792+14%
gray kitchen cabinets30,2178,617−71%
open shelving kitchen17,6178,517−52%
deck ideas23,8178,508−64%
arched windows8,4258,358−1%
faux plants11,2588,075−28%
heated floors9,9428,008−19%
velvet sofa12,7257,900−38%
pet friendly furniture5,6337,525+34%
dining room ideas17,9587,475−58%
arched doorway6,7507,400+10%
modern farmhouse decor15,4677,150−54%
house paint colors exterior8,0007,075−12%
french country decor13,7256,875−50%
lagom4,0176,725+67%
boucle chair18,1586,550−64%
coastal decor9,1086,350−30%
boho decor24,4006,325−74%
white oak floors6,5256,175−5%
unlacquered brass3,0756,142+100%
vintage decor4,4835,883+31%
black interior doors13,7255,850−57%
nursery ideas13,2755,700−57%
stacked stone8,6085,633−35%
roman clay4,0005,592+40%
vintage art7,2505,433−25%
tulip table9,1835,333−42%
organic modern6,7005,233−22%
western decor7,4005,167−30%
walk in pantry5,5585,117−8%
dark academia decor6,2505,100−18%
waterfall island6,0254,817−20%
tadelakt3,9924,650+16%
brick floor6,3424,600−27%
wavy mirror8,9174,433−50%
memphis design5,3084,383−17%
mocha mousse2864,242+1384%
open floor plan6,1254,200−31%
navy blue kitchen cabinets4,8333,983−18%
linen sofa4,5173,933−13%
checkered floor2,5673,750+46%
rustic decor6,6253,708−44%
brass hardware2,8753,367+17%
bauhaus furniture3,8083,250−15%
fluted panels1,9673,192+62%
modern farmhouse exterior10,1173,150−69%
guest room ideas6,6503,092−54%
garage conversion5,1003,075−40%
scullery kitchen8712,917+235%
oversized mirror5,7172,858−50%
grandmillennial3,7172,833−24%
board and batten exterior4,1752,642−37%
hollywood regency2,4002,608+9%
glass block wall2,4832,608+5%
70s decor5,0832,442−52%
limestone fireplace2,4832,400−3%
boucle sofa6,3252,358−63%
encaustic tile3,0922,333−25%
drought tolerant landscaping3,8331,967−49%
chevron floor1,9671,9580%
minimalism decor3,6421,917−47%
southwestern decor4,1501,867−55%
transitional style2,7921,808−35%
art deco decor2,2751,792−21%
disco ball planter4,8671,775−64%
wallpaper accent wall3,4921,692−52%
brutalist furniture1,6501,675+2%
eclectic decor4,7501,600−66%
cane furniture3,5921,600−55%
squiggle mirror3,1331,600−49%
brushed gold faucet1,0201,575+54%
english cottage decor1,9171,450−24%
fluted wood7281,425+96%
modern organic decor2,1671,423−34%
white house black trim5,5001,347−76%
90s decor1,6251,325−18%
retro decor1,9751,250−37%
industrial decor2,7921,090−61%
tropical decor1,5051,069−29%
primary bedroom8001,000+25%
lucite coffee table2,358995−58%
coastal grandmother5,500966−82%
terracotta decor827941+14%
acrylic furniture2,208940−57%
mediterranean decor1,390882−37%
matte black faucet1,090878−19%
beige living room1,600878−45%
warm minimalism728816+12%
black house exterior3,367748−78%
earth tones decor309706+128%
accent ceiling940639−32%
plinth coffee table920538−41%
burnt orange decor568528−7%
exposed brick wall912463−49%
exposed beams738452−39%
chrome fixtures262359+37%
dark accent wall799315−61%
jewel tones decor361281−22%
monochrome room228149−34%
parisian apartment decor193128−34%
chocolate brown decor2362+164%
quiet luxury decor5548−14%
broken plan living1323+80%
cherry red decor020new
kids room ideas00new

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Cite this study

Stagingmate Research (2026). "Butter yellow" searches are up 2,973% in three years. https://stagingmate.com/research/home-design-trends-in-listings

Use our data

Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.

About this study

By search growth: "butter yellow", "color drenching", "smart lights", "scullery kitchen" and "sage green paint".

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