Searches for door-knocking scripts, cold-calling scripts, postcards, door hangers and other offline prospecting dropped 49% between 2022–23 and 2025–26. Searches for "AI for real estate agents" rose 224% over the same period.
Stagingmate ResearchAverage monthly searches per query in the earliest and latest 12 months, summed into offline and digital groups. The long-run view uses Google Trends interest within the Real Estate category, pulled twice and averaged.
Google reports rounded monthly search volumes, and very small volumes show as 10 or nothing, so small states and rare queries are noisy. Google may group close variants of a query. Search volume measures interest, not transactions. Search volume estimates go back four years, so the 10-year view relies on Google Trends, which reports relative interest rather than volumes. "Door knocking" is too rare in Trends' Real Estate category to chart. The plan called for a 10-year search volume comparison, which isn't available.
change in offline prospecting searches, 2022–23 to 2025–26.
change in digital prospecting searches over the same period.
change in searches for "AI for real estate agents".
change in searches for door knocking, cold calling, postcards and door hangers in three years.
| Year | cold calling | postcards | crm | lead generation |
|---|---|---|---|---|
| 2016 | 0.8 | 11.7 | 27.1 | 14.3 |
| 2017 | 2.3 | 12.4 | 35.3 | 17.4 |
| 2018 | 3 | 11.3 | 30.6 | 15.6 |
| 2019 | 4.4 | 9.2 | 32.8 | 15.8 |
| 2020 | 3.4 | 8.8 | 35.8 | 17.8 |
| 2021 | 4.9 | 7.2 | 39.5 | 20.9 |
| 2022 | 5.3 | 7.6 | 40.9 | 24.8 |
| 2023 | 4.5 | 7.4 | 37.4 | 20.5 |
| 2024 | 4.2 | 7.8 | 42.6 | 20.2 |
| 2025 | 4.3 | 8.5 | 59.9 | 27.2 |
Google Trends interest within the Real Estate category, annual average (100 = the highest month for any term). Between 2016 and 2025, CRM interest went from 27.1 to 59.9.
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Stagingmate Research (2026). Agent searches for door knocking and cold calling fell 49% in three years. https://stagingmate.com/research/real-estate-door-knocking-vs-digital-search-interest
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Yes, but searches for it are down 68% in three years.