We counted Google Maps listings for 24 national brokerage brands. Keller Williams, RE/MAX and Coldwell Banker together hold 53% of them. Among brands with 1,000+ rated listings, Real Broker has the highest share rated 4.5 stars or more (95.8%); Century 21 the lowest (74.8%).
Stagingmate ResearchFor each brand, US listings in Google's real estate agency and real estate agent categories whose name contains the brand name (case-insensitive). Counted separately: listings with at least one rating, those averaging 4.5 stars or more, and those averaging under 3 stars.
Counts depend on naming: offices and agents that don't put the brand in their Google listing name are missed (franchise brands like ERA often use local names), and individual agent listings count alongside offices, so this measures Google footprint, not office or agent headcount. Ratings are listing averages, not individual reviews.
Google Maps listings carrying the Keller Williams name.
of the 24 brands' listings belong to the top three.
of Real Broker's rated listings average 4.5 stars or more, the best of the large brands.
| Brand | Listings | Rated listings | Rated 4.5+ | Rated under 3 |
|---|---|---|---|---|
| Keller Williams | 22,143 | 14,961 | 89.8% | 1.8% |
| RE/MAX | 17,795 | 12,401 | 83.7% | 3.3% |
| Coldwell Banker | 16,845 | 10,539 | 85.7% | 2.3% |
| eXp Realty | 7,689 | 5,082 | 93.8% | 2.0% |
| Century 21 | 7,212 | 4,656 | 74.8% | 3.9% |
| Compass | 6,933 | 5,270 | 93.4% | 1.3% |
| Berkshire Hathaway HomeServices | 5,061 | 3,320 | 82.8% | 2.2% |
| Sotheby's International Realty | 3,334 | 2,294 | 88.5% | 1.2% |
| Realty ONE Group | 3,000 | 2,046 | 91.4% | 1.1% |
| HomeSmart | 2,460 | 1,445 | 88.0% | 2.3% |
| Weichert | 2,230 | 1,382 | 82.3% | 2.5% |
| Howard Hanna | 2,042 | 1,350 | 77.5% | 4.1% |
| Real Broker | 1,505 | 1,174 | 95.8% | 0.8% |
| EXIT Realty | 1,313 | 830 | 84.1% | 2.7% |
| Long & Foster | 1,248 | 641 | 83.3% | 4.7% |
| Douglas Elliman | 1,131 | 692 | 84.5% | 3.8% |
| Better Homes and Gardens Real Estate | 858 | 635 | 76.4% | 3.0% |
| LPT Realty | 802 | 645 | 94.0% | 0.9% |
| United Real Estate | 789 | 495 | 87.7% | 2.6% |
| Corcoran | 754 | 515 | 85.2% | 2.1% |
| Engel & Völkers | 740 | 514 | 89.3% | 0.8% |
| Fathom Realty | 688 | 410 | 88.8% | 2.9% |
| Redfin | 214 | 156 | 61.5% | 12.2% |
| ERA Real Estate | 205 | 127 | 85.8% | 0.8% |
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Stagingmate Research (2026). Keller Williams has 22,143 Google Maps listings, the biggest footprint of any brokerage brand. https://stagingmate.com/research/largest-brokerages-by-google-footprint
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Keller Williams, with 22,143 Google Maps listings carrying its name.