We searched "homes for sale [city]" from inside 201 US cities. Zillow, Trulia, Realtor.com, Redfin and Homes.com took 67.7% of the top 10 organic results. Zillow ranked on page one in 98% of cities. Independent brokers and agents got 13.6%, and in 50 cities they didn't appear at all.
Stagingmate ResearchTop 10 organic results per city (ads, map packs and other features excluded). Each domain classified as a listing portal, agent directory, social site, national brokerage brand, or independent broker/agent/other by a fixed list of rules. Shares are of all page-one organic results.
One search per city on one day; rankings move daily and differ by device and searcher. "Independent" includes a small number of non-real-estate sites. The plan also called for traffic estimates per domain, which this edition doesn't include.
of page-one organic results go to the five biggest listing portals.
of cities where Zillow ranks on page one.
cities where no independent broker or agent site makes page one.
of page-one results for "homes for sale [city]" go to Zillow, Trulia, Realtor.com, Redfin and Homes.com.
| Domain | Type | Page-one results | Cities present |
|---|---|---|---|
| zillow.com | Listing portals | 509 | 97.5% |
| trulia.com | Listing portals | 250 | 88.1% |
| realtor.com | Listing portals | 227 | 89.6% |
| redfin.com | Listing portals | 115 | 55.7% |
| homes.com | Listing portals | 99 | 48.3% |
| exprealty.com | National brokerage brands | 59 | 29.4% |
| coldwellbanker.com | National brokerage brands | 42 | 20.9% |
| remax.com | National brokerage brands | 34 | 16.9% |
| century21.com | National brokerage brands | 21 | 10.4% |
| sothebysrealty.com | National brokerage brands | 21 | 10.4% |
| movoto.com | Listing portals | 21 | 10.4% |
| forsalebyowner.com | Listing portals | 17 | 8.5% |
| coldwellbankerhomes.com | National brokerage brands | 14 | 7.0% |
| rubyhome.com | Listing portals | 12 | 6.0% |
| facebook.com | Social and forums | 10 | 4.5% |
| howardhanna.com | National brokerage brands | 8 | 4.0% |
| har.com | Listing portals | 7 | 3.0% |
| weichert.com | National brokerage brands | 7 | 3.5% |
| ezhomesearch.com | Listing portals | 6 | 3.0% |
| bhhscalifornia.com | National brokerage brands | 6 | 3.0% |
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Stagingmate Research (2026). Five portals hold 68% of page one for "homes for sale" in 201 US cities. https://stagingmate.com/research/real-estate-seo-who-owns-page-one-in-200-cities
Free to use under CC BY 4.0 with a link to this page. For the full dataset or a local cut, email press@stagingmate.com.
Mostly portals: 67.7% of page-one results in our 201-city sample went to Zillow, Trulia, Realtor.com, Redfin and Homes.com.